The Brevard Lacrosse Alliance was chosen as Heart of the Game’s next recipients of AEDs in part because of the work the Alliance, along with the Lacrosse association of sport safety and education “LASSE”, has done to raise awareness about sudden cardiac arrest among young athletes. The organization had been fundraising to purchase an AED after local lacrosse player Colin Seely collapsed on a Viera High School field while running laps during ROTC. The Board and the volunteers at the association figured Colin’s incident hit too close to home, and they wanted to make sure they were prepared should another child suddenly go into sudden cardiac arrest.

Colin Seely (in red) and his parents, with B.J. Balgo from LASSE, and Lisa Glasband

Thankfully, an AED was quickly employed and it saved Colin’s life. Thanks to this donation by Heart of the Game, the Alliance no longer has to worry about fundraising to buy new AEDs – instead, they can get back to focusing on the kids and making lacrosse accessible for all of Brevard County’s kids.

Lisa Glasband, Vice President for the Heart of the Game, Inc., presented the two AEDS to parents, instructors, members of the board of directors for the Brevard Lacrosse Alliance, as well as the players for the local Brevard Lacrosse teams.

Also in attendance were Colin Seeley and Lexi Sima and their families. Colin was saved by an AED just weeks earlier. Lexi had a similar experience with a life-saving AED two years ago after collapsing while running on a treadmill when she was just 16 years.

B.J. Balgo from LASSE, Lisa Glasband from HOTG, and Chip Wessel from BLA

The Brevard Lacrosse Alliance

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HOTG Founder Craig Goldenfarb, Ball for Life United founder Adam Charles (the recipient), and Life Safety Solutions founder Dave Magruder at the ceremony to gift a mobile AED to the youth basketball group.

Heart of the Game, Inc. donates a mobile AED to Ball for Life United, a local inner city youth basketball program in West Palm Beach.

Heart of the Game, Inc. is proud to be able to donate a mobile AED to Ball for Life United, a 501 (c)(3) non-profit based in West Palm Beach. The founder of Ball for Life is Adam Charles, and the group exists to coach young inner city youth in the game of basketball. The group practices in various gyms and courts around town, and until now, never had an AED of their own.

Ball for Life is also a travel basketball team, and the mobility and convenience of this particular AED model allows the device to travel easily with the team.

Pictures and in attendance during the giveaway ceremony is HOTG founder Craig M. Goldenfarb of the Law Offices of Craig Goldenfarb, P.A., and Dave Magruder, CEO of Life Safety Solutions, a local AED distributor. This particular AED was donated by Mr. Magruder.

In August 2018, HOTG presented the AED to Mr. Charles, and got a chance to see the kids practice.

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